the plastic waste crisis.
Did you know it takes 500 years for a plastic toothbrush to decompose? That means the first-ever toothbrush could still be sitting in a landfill today. It’s time to rethink our choices and switch to sustainable oral care.
Miswak-infused Technology™
Our Miswak-infused bristles bring the ancient power of the Arak tree to your daily oral care. Natural Miswak twigs are carefully processed and infused into soft, plant-based bristles that release antibacterial compounds when wet, giving you a deep, long-lasting clean for up to 4 months.
How We Infuse Miswak Into Our Bristles
Discover our innovative process that brings ancient oral care wisdom to modern sustainable products
How We Infuse Miswak
1
Extraction
Miswak fiber from the Arak Tree are carefully processed to extract active antibacterial compounds.
2
Infusion
These compounds are embedded directly into plant-based castor bean bristles during production, making our bristles 76% greener than traditional plastic toothbrushes.
3
Activation & Longevity
When you wet the brush, the Miswak benefits are released gradually, ensuring extended antimicrobial activity even after 4 months of use.
3-Step Guide for Users
1
Wet bristles to activate Miswak.
2
Brush teeth (and tongue if using tongue brush) normally
3
Rinse and dry after use to keep bristles fresh and mold-free
Why It's Different
Targets bacteria and yeast naturally, unlike standard plastic brushes
Gentle on enamel with soft, long-lasting bristles
Sustainable and eco-friendly, made from plant-based materials, unlike plastic toothbrushes.
Looking Ahead
Currently available in RemoBrush and Tongue Brush, with plans to expand to more oral care tools, bringing Miswak's natural benefits to a broader range of products.
Miswak: Our Heritage Product
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Recognized as a traditional oral hygiene tool by the World Health Organization.
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Used for centuries across the Middle East, Africa, and Asia for healthy teeth and gums.
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Contains natural antibacterial properties, supported by PubMed research & scientifically backed articles.
Miswak
1,400 Years of Natural Oral Care
Ancient Origins – “Before Modern Toothbrushes”
Origin & Botanical Source
- Miswak comes from the Salvadora persica tree (Arak tree).
- Native to Pakistan, Sudan, Saudi Arabia, Egypt, and parts of Africa and West Asia.
- Used for oral hygiene for centuries, long before modern toothbrushes.
Prophetic Influence – “Guidance from Tradition”
Oral Care in Islamic Literature
Strongly recommended in Islamic tradition for daily oral hygiene.
Hadith Reference:
“If I had not found it hard for my followers, I would have ordered them to use the Miswak before every prayer.” — Sahih Bukhari
Practiced by the Prophet Muhammad (peace be upon him) for cleaning teeth, gums, and freshening breath.
Scientific Recognition – “Modern Validation”
Evidence-Based Benefits
Recognized by WHO as a traditional oral hygiene tool.
Studies show Miswak has natural antibacterial and antifungal properties, effective against S. mutans and Candida.
PubMed research-backed: reduces plaque and maintains oral health.
Benefits of Miswak
Discover the natural oral care benefits of this traditional tooth-cleaning stick used for centuries.
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Natural Antibacterial Properties
Contains natural compounds that fight harmful bacteria in the mouth, reducing plaque buildup and preventing tooth decay.
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Strengthens Teeth & Gums
Rich in fluoride, silica, and vitamin C that help strengthen tooth enamel and promote healthy gum tissue.
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Freshens Breath Naturally
Natural oils and compounds provide long-lasting fresh breath without artificial chemicals or additives.
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Eco-Friendly & Sustainable
100% biodegradable alternative to plastic toothbrushes, harvested sustainably from the Salvadora persica tree.
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No Toothpaste Required
Contains natural cleaning agents that eliminate the need for commercial toothpaste, saving money and reducing chemical exposure.
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Convenient & Portable
Compact and travel-friendly, perfect for maintaining oral hygiene anywhere without the need for water or additional products.
Our Impact on Global Health
We're committed to creating sustainable solutions that address both environmental and health challenges worldwide.
Did you know it takes 500 years for a plastic toothbrush to decompose?
That means the first-ever toothbrush could still be sitting in a landfill today. It’s time to rethink our choices and switch to sustainable oral care.
3 Billion
plastic toothbrushes discarded annually
500 years
for plastic toothbrushes to decompose
Dental Health Crisis
Tooth decay is the most common chronic illness in children, occurring more often than asthma or the common cold.
Over 50% of adults
facing gum disease
Over 60% of children
Suffering from cavities
